About Klue

About
Klue

We are a digital brand experience agency with a knack for designing seamless brand experiences in an age where we go between “online” and “offline” as naturally as we blink.

And we design these experiences by identifying and connecting dots: between brand and consumer, trends and local nuances, platforms and ideas, creativity and business objectives, as well as all the other dots in between.

Our Clients

Our Belief & Approach

Brand value is the foundation on which the rest of your brand sits, and to truly move the needle, value should be the center of all brand activities.

At Klue, we create digital communications and experiences that ignite business growth with brand value at the core.

Our Services

Strategy

Digital positioning

Communication strategy

Content and platform strategy

Market research & entry strategy

Content Creation

Visual content direction

Editorial content planning & creation

Social & digital content ideation & execution

Activation

Through-the-line digital campaign

Awareness & engagement driven activation

KOL recommendation & collaboration

Experience Design

Experience concepting & design

Prototyping

UX & UI design

Our People

Kevin Ti

Co-founder

Kevin is a T-shaped leader with a wide perspective and understanding of disciplines in the consumer insight, technology and marketing industries while with a deep understanding in the field of User Experience.

With global experience in China and the United States markets, he has leaded and managed countless marketing campaigns for a diverse range of industries. Clients have include the likes of Nike, Heineken, Louis Vuittion, Amazon, and Intel.

Prior to starting Klue, Kevin was the Business Director at Publicis.Sapient, and he was responsible for partnering with clients to tackle the digital transformation of their brands – including reimagining their brand strategy, utilizing data, and connecting their offline and online into true omni-channel solutions with a consumer-centric experience. During his time, he oversaw a team of 40 digital talents including client service, strategy, creative, and UX, and responsible for 40 million RMB revenue per year.

Kobe Wu

Co-founder

This guy is firstly a basketball player, then an advertiser.

He has 2 years traditional media experience in Carat. Work mostly with Philips, A.O.Smith, Asiana Airlines.

Then he was attracted by Jordan and Nike Basketball so that he joined Razorfish. He’s been working with Nike basketball related projects for 6 years, and the only reason that he is so persist in this job is the love of basketball, which influences his team to do the work beyond the work itself.

With his passion and accountability, he has become an Account Director/Client Partner with Nike Basketball, and now he works side by side with Nike internal teams and agencies to support the category and the brand.

His game tells everything. See you on the court.

Kenny Mar

Creative Chief

Born and bred in Singapore, Kenny has lived in Australia and Hong Kong before arriving in Shanghai. He started out his career as an integrated creative, melding digital and traditional platforms to create seamless integrated campaigns in an age when Facebook was still in its infancy and YouTube was mainly visited for funny cat videos.

Since then, he has represented Singapore at the Cannes Young Lions competition and won his agency’s first-ever Grands Prix at Adfest, as well as their first Golds in D&AD, Cannes, Clios, London International Awards, AWARD, One Show, Spikes, among others.

In 2015, he joined Paris-based Fred & Fred in Shanghai and headed their social creative team focusing on social hijacking, social community management, digital activation, content creation, as well as KOL strategy and implementation.

In his most recent role as Creative Director of Publicis.Sapient, he was in-charge of all digital and social campaigns for Nike Basketball and Heineken. In that time, he has fostered strong and trustful relationships with his clients — what he values most apart from creative ideas.

His brand experience includes BMW, Bosch, Philips, Burger King, Heineken, Colgate, Hewlett Packard, evian, Jaeger Le-Coultre, Diesel, and Nike Basketball.