Be the Proof

Like the country’s cuisine, every city in China has its distinct flavour when it comes to basketball.

And it was the perfect time to serve them to the world when China hosted the FIBA Basketball World Cup for the first time ever in 2019.

Commissioned by Nike Basketball, we created Be The Proof; a documentary series that delves deep into the hearts of five Chinese cities to uncover their unique basketball spirits, cultures and their ballers who are constantly playing to prove that they are the best in the country.